Best Email Subject Lines & Templates

Email subject lines are one of the most important elements of email marketing. They are the first thing that the reader sees and they can make or break your email campaigns.

Table Of Contents

In this article, we will discuss some of the best practices for creating effective email subject lines. We will look at how to use automation to create personalized emails, how to optimize for different devices, and how to use keywords to get more clicks. By following these tips, you can increase your chances of success with email marketing campaigns.

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Best Practice’s for Email Subject Lines

Here are some general guidelines for writing email subject lines that work very well email marketing.

• Examine your subject lines. Choose the best from a list of 3-5 potential subject lines for each email, or use A/B testing to determine the best ones. Be aware that announcing winners based on open rate may not be the best course of action given the iOS 15 update.
• Keep it concise. 30 to 50 characters are appropriate. A MailChimp study found that emails with 50 characters or fewer had click-through rates that were 75% higher and email newsletter open rates that were 12% higher than other emails.
• Beware of spam traps. Avoid spam trigger words like earn extra money, make $, get out of debt, click here, 100% free, will not believe your eyes, and other clickbait phrases. Also, avoid using odd spacing, an excessive amount of punctuation or caps, or special fonts.
• Personalize as often as possible: Not only by including their name, but also details about their location, what they bought, their interests, and more. For this, you can use dynamic tokens in email automation.
• Implement preheader text. Similar to your subject line’s subtitle, you can expand on this to make the email more appealing. To maximize the preview field, move the “view in browser” links and other extraneous information to the email’s bottom.

How to Create Powerful Email Subject Lines

• Hook them right away. Use words that are intriguing to read, strong statistics, relatable language, or express the value.
• Enjoy yourself with them. Alliteration that is plentiful attracts! also rhymes. also music lyrics. emojis, too. Those tiny metaverse miracles of communication.
• Write in a casual manner. Write in a humane manner. For readability and friendliness, it’s still preferable to use a conversational style, even if your brand has a more somber mood. Instead of saying “you are,” for instance, use the contraction “you’re.”
• Engage readers in action. Including a call to action in your email subject line is always a good idea. Readers appreciate that your email’s purpose is made clear by doing this.
• Pose a query: Instead of making a standard statement, try posing a question to your audience. Questions are more likely to be opened because they immediately engage users in conversation.
  • bad day?
  • Are you putting these X missteps?
  • Can you save 50%?
• Examine your own inbox. If you come across compelling subject lines, seize the opportunity to use them for your company. Adjust the changes to suit your preferences and brand voice.
• Insist on scarcity: We are deeply, inherently terrified of falling behind or missing out. That tendency to follow the crowd used to be a form of survival, but these days it’s just another way to make things urgent in our subject lines.
  • Pay X for Y (for only 48 hours!)
  • expires today! 30-day clearance sale. This is your final opportunity.
  • only five hours!
• Use brackets and parentheses to arrange large amounts of information or to bring out essential information without using capital letters.
• Use you or your. Even if using derogatory terms is out, it’s still regarded as best strategy to address readers directly and comfortably by using “you” and “your” phrasing.
• Be precise. Even if your subject line has a hint of mystery, it should still provide the reader a hint as to what to anticipate.

Catchy Email Subject Lines

There are several strategies you may use to grab your readers’ interest. You would…

Contentious (just be cautious with this one)

• Your Marketing Is Bad: Why You Should Consider Local
• Why Your 5-Year-Old Is a Digital Native Compared to Most CMOs
• Top Techniques for Training Pets Here’s Why You Need a Redo

Conversational

• The cat is out of the bag! Up to 50% off during tomorrow’s surprise sale!
• It’s official: Come on in, our pricing are cheaper than the weather outside!
• How much money can you save this week?
• Now what? Unexpected strategies you’ll wish you’d known sooner.

Poetic

• Tips & Forms of Marketing Attribution: Which Is Best?
• How did we fare? Let us to aid you.
• 2024 Ecommerce Trends: The Traditional, Modern, and Successful

Punny

• Get sociable with the Rover pack!
• BOOM explosive, click click click.
• just arrived! Very stylish coats that are also warm.
• Final chance to save money on gameday attire!

Inquisitive

• What, no postings last week? [Suggestions if you’re stuck!]
• Madison, do you commit these lawn maintenance errors?
• 30 more seconds? [3-click poll!]

Lyrical (this is a big one)

• GET STARTED LEAN: Baby Got (Feed)Back Introducing the Lean Learn
• Oh no, [person in the news] did it once more.
• Shine like the sun…
• [There is an unexpected thing]?
• You ought to know, is the topic.

Inspired by current events

• [Trend] may represent the whole rate… nonetheless, we have something even better.
• Take a break from the event, Kristen, and enjoy [your product]
• While [event] finishes on [date], our sale continues!
• Twelve Unknown Facts About Y

Effective Email Subject Line

There are several benefits to minimalism. There are times when straightforward (perhaps dull) and direct subject lines work best, even when creative marketing helps to define your business and connect with your audience. Time is of the essence, and your users demand quick answers to their questions. Effective email subject lines may…

Succinct

• 10% Off Everything, December 1–12
• Get 15% savings and free delivery.
• Easter preparations with [business]

Easy and clear

• 5 Ways to Boost Professional Development Webcast
• [GUIDE]: Title of the Manual
• Monday at 1pm: Tax Tips Webinar

Informative

• Important News Event: Information You Should Know
• We’re altering our hours! (Starting earlier)
• Your product has been delivered. Yippee! 🤸🏾‍♂️

The Most Effective Email Subject Line for Promoting Content

Emailing out material can assist promote it on your website and expose viewers to it they would not have known to look for online. Indicate the value of the material and quantify it whenever feasible to give the reader a sense of what to expect. Keep in mind that a strong blog post title also makes for a fantastic subject line.

• How to Prepare for Your Move in One Hour or Less🕑
• Developing and Designing Websites More Quickly⚡️ [Ebook]
• Take our marketing strategies—truly!
• There are 15 available business card templates.
• [FREE GUIDE]: Title of Reference
• Insider’s Guide! Eight ways to [get benefit]
• Starting a Business: A Free Guide
• A cheat sheet for [subject] at last! 🙌🏾
• The last manual you’ll ever need on [subject].
• Prime Secret! X Little-Known Strategies to Boost Your [X]
• Name, X% of [powerful statistic from or associated with your work]

The Finest Email Subject Line for Thanking Customers

Use customer gratitude emails to interact with your clients throughout the year. (Variations occur yearly, often in April or May. You are free to send these emails at any time—on special occasions, anniversaries, or just because. Where possible, personalize these and exclude the phrase “valued customers.”

• Unexpected gift. Not a catch. simply because.
• Our way of thanking you
• Hello Dhruvil, please enjoy this small expression of our gratitude.
• A party is appropriate on Customer Appreciation Day…
• Clients like you merit offers like this in free gifts
• I appreciate our X years together! 🎁
• Happy anniversary, [company name]! Get your discount now.

Event Email Subject lines

Invitation emails for events should almost always be followed by reminder emails and thank-you/follow-up emails.

Invitation

• Returning by popular demand: [Name of Event] Round 2!
• It’s time once more…
• Annual [Name of Event] April 12 – We’re Here! Tacos for free in City Square
• Wednesday’s Yappy Hour will be at Bark Park!
• You’re Welcome! Breakfast for Startup Success (Come Hungry!)
• Reserve Your Place Today! SEO Webinar – Tickets Are Limited
• Jean, come to my class for designers on July 8.
• Monday: 6 p.m. Pub Run!
• You are welcomed: The Future of CMX [Limited Places!] 🏃🏾
• [Webinar]: Reduce Your Expenses in Half and Time!
• Avoid missing out.
• Party to watch a game!
• Let’s chat. CAC – 5/28 Q&A Session
• Dhruvil Modi, the author [MONDAY AT 2 PM]

Follow up

• So, how did it go? Send us your #hashtag images!
• It was so much fun! [Images attached!]
• Thank you for visiting!
• Your face was wonderful to behold!
• Thank you for coming to [name of event]!

Additional Approaches to Increase Open Rates

Despite having excellent subject lines, your email open rates are still problematic. There can be more elements at work, like:

• Can I access the email? A user won’t bother trying to read your email if it doesn’t display nicely on their device.
• Are you annoying people? If you have been contacting someone daily, they could be tired of you and won’t be as likely to open your emails if you have been annoying them.
• What time did you send it? Over the weekends, many individuals don’t check their emails as frequently. See our article on when to send an email newsletter for more information.
• A High-quality email list. Is this an accurate, focused email list? Your open rates could be affected if your list isn’t of good caliber. For advice on how to establish an email list, read on.
• Is the field marked “from” a person? A person from your organization will frequently sound friendlier and more reliable in an email than the company name does.

Also Read :- Marketing Automation for Lead Generation

Conclusion

Each email marketing effort needs strong email subject lines. Being the first thing your audience sees, they have the power to make or break your chances of persuading them to open and read your message.