Simply said, Video search engine optimization(Video SEO) is the process of making your video more search engine friendly so that it will be indexed and appear higher in search results. 99,000 Google searches are performed per second globally. Even though that may seem like a huge amount of online traffic, there are over 1.8 billion other websites battling for the same traffic as yours.
Table Of Contents
- Optimize your video SEO strategy
- 1. Choose the most suitable platform for hosting videos :
- 2. Better Knowledge of the Buying Behaviors of your Consumers :
- 3. Video transcripts for Video SEO :
- 4. Make your video names and descriptions SEO-friendly :
- 5. Better on-SERPs visibility through video carousels :
- 6. Greater prominence in organic search thanks to video-rich snippets :
- Conclusion
Videos might improve your content, make your product quicker to grasp, and increase the credibility and relatability of your business. Additionally, for an ever-increasing number of searches, videos are appearing on Page 1 of Google’s search results.
Also Read :- Quick Guide on How to Increase Subscribers in YouTube Channel
Optimize your video SEO strategy
Research reveals that marketers are finding it difficult to keep up with the growing popularity of video content among consumers. So, how can you quickly and effectively make your films more effective for search engines? Six best practices for optimizing your video are listed below.
1. Choose the most suitable platform for hosting videos :
Users may post and save video material online using a video hosting platform. Since video material is heavier than text, your server might not be able to handle the strain if you intended to post movies there. Businesses rely on video hosting services because they enable them to publish high-quality movies without experiencing server slowness.
In 2021, some of the top platforms for hosting videos are Brightcove, SproutVideo, Vimeo, Facebook, Dailymotion, YouTube, Wistia, Jetpack WordPress video hosting, vooPlayer, Instagram, Snapchat, and TikTok.
2. Better Knowledge of the Buying Behaviors of your Consumers :
Finding out what terms your target audience uses to search for videos is made possible by doing a video keyword analysis. You may gain a deeper knowledge of your target audience’s purchasing processes, issues they are trying to solve, and activities they are attempting to perform by learning how they search for comparable videos.
When we turn to video content, we often search for educational or amusing material, but we may also be able to find chances for content that organically solves the needs of the consumers best in video format, such as how-to films, product demos, comparisons, and so on. Both of these phases of the purchasing process should always be included in a smart marketing plan.
3. Video transcripts for Video SEO :
Captions may be easily created using transcripts. They just provide the video’s spoken words in written form. You have the option of adding a transcript directly to your video or making a transcript file by using the instructions below. Videos of less than an hour in length, clear speaking, and decent sound quality perform best for transcripts.
Customers that utilize transcripts can easily follow along or rapidly summarize the most important information. Additionally, it makes content sharing simple. But most significantly, closed captions and video transcription should be utilized to offer the same benefits to those who have hearing loss or who are in noisy environments.
4. Make your video names and descriptions SEO-friendly :
For ranking webpages and videos, search engines like Google and YouTube employ similar fundamental algorithms. The goal is to provide users the greatest experience possible, thus Google search results and YouTube video search results have been integrated to make searching easier.
8 quick Video SEO tips to improve search results
- Choose your keywords carefully.
- Put keywords in the title of your video.
- Your video file must contain the keyword.
- Improve the description of your YouTube video.
- Use hashtags for videos to improve YouTube search results
- Choose a video category
- Make your thumbnail image unique
- Include closed captions and subtitles
5. Better on-SERPs visibility through video carousels :
The position of the section may change based on the unique searcher’s aim, however video carousels are frequently included on the first page of search results.
In certain cases, video carousels may be seen right on search engine results pages. Look up “how to tie a tie,” for instance. The video-only search snippet and the video carousel occupy the bulk of the screen real estate above the fold, especially if you conduct your search from a mobile device. For other queries, the component can show up farther down on a search result page.
6. Greater prominence in organic search thanks to video-rich snippets :
Earning video-rich snippets enables you to rank your own page in the same SERPs while YouTube video sites may operate as organic listings providing you more visibility.
Having a sample with plenty of video also has the benefit of raising visitor expectations, who are thus more likely to stick around and watch the movie after seeing a video thumbnail and going to the page. As a consequence, there is a greater likelihood that they will look around your website more, engage with your brand more, and go down the conversion funnel further.
Conclusion
Creating a YouTube presence for your company or product is only one component of a video marketing strategy. By having your video appear in relevant carousels, ranking your YouTube page in organic search, and/or obtaining video snippets, you may further distinguish your brand in search results.